Oddly, it actually makes more sense that I experience the spoofy online dating videos and weird Skyping with mom moments and multiple social media personas from the comfort of my home, online, in front of a laptop and monitor. I experienced it online, and the internet is the medium, which is the message and the massage, rubbing your brain into your body and into the internet worlds beyond. I wasn’t at Pangallo’s latest performance Unfollow at Austin’s MASS Gallery as part of her residency at Hotbox, but it doesn’t matter. In considering the social media “celebrity” or just the social networked persona, this lesser-known McLuhan quote better captures the tongue-in-cheek nature of artist Jill Pangallo, whose work interrogates social networked identities and personas: “The stars so big, The Earth is so small, Stay as you are.” We are ourselves, but we are also meta-selves and performances of our own perception of identities online. When considered in relation to social networked identities, it’s necessary to think about the way personhoods/personas on social media are forced to do the work of getting to “build relationships with others,” a task that was previously done through less hi-tech and more in-person means. “In the name of ‘progress,’ our official culture is striving to force the new media to do the work of the old,” writes Marshall McLuhan in his zine/manifesto The Medium Is the Massage. This article originally appeared on Hyperallergic.

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